To give back to the creative community and celebrate the launch of Light Up Dubai, Nike and quint magazine launched an art competition which aims to motivate the city’s residents into getting active and getting involved in the We Run Dubai race. The campaign is inspired by the idea of people ‘lighting up’ their surroundings when they perform brilliantly and of course the bright lights of Dubai.
The artists were asked to create a work of art that represents the Light Up Dubai concept by using elements of Dubai, its bright lights & iconic landmarks, as well as the thrill of achieving something after working hard for it.