LAUNCH PARTY
WHEN MUSIC & FASHION MERGE
Splash celebrated the arrival of Underground Music Movement (UMM) bythrowing a grand underground party at the ‘Dome’ in the Intercontinental atFestival City, Dubai on the 8th January 2010. Splash which has acquired theexclusive rights for UMM in the middle-east region, made sure that the launchwas a night to remember.
Famed for its music inspired clothing that epitomizes the urbane youthrebellion, UMM draws inspiration from the 80's & 90's by clubbing culturewith music. To highlight the essence of the Underground Music Movement (UMM),the venue was crafted as an underground hideout complete with industrialscaffolding and décor fashioned out of box crates and barrels. The loft levelwas covered with wall to wall graffiti by international graffiti artists, whichinfused a fresh and youthful energy to the venue. The international celebrityUMM DJs including DJ Amo & DJ Navas from Barcelona guaranteed that thisunderground vibe was felt by all with their selection of house music. VJ Olifrom London further enhanced this experience with a synchronized light showwhich highlighted the music. It was a night when everyone partied till the weehours to the beat of the Underground Music Movement (UMM)!
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