Sony PXW-FS5 print ad
About Sony PXW-FS5:
Bringing a smaller, handheld form factor to Sony's line of digital cinema cameras, the PXW-FS5 captures UHD video using a Super 35mm-sized sensor for cinematic imagery. Though small in size, it incorporates professional features that differentiate it from consumer and DSLR/mirrorless cameras and make it suitable for use on productions as diverse as cinéma vérité-style documentaries, reality TV, and commercial and corporate applications. FS5 delivers a stunning 240 frames per second (fps) in Full HD.
Challenge:
Showing so many features beautifully in a single magazine ad was a task to achieve. The final idea which client approved was a motion transition of a humming bird reaching a stunning flower with the headline 'Capture life continuously in slow-motion'.
Project Scope:
Art Direction, Graphic Design, Digital Imaging.
Art Direction, Graphic Design, Digital Imaging.
Step by step composition of the main visual
Magazine mockup
