Sony PXW-FS5 print ad
About Sony PXW-FS5:
Bringing a smaller, handheld form factor to Sony's line of digital cinema cameras, the PXW-FS5 captures UHD video using a Super 35mm-sized sensor for cinematic imagery. Though small in size, it incorporates professional features that differentiate it from consumer and DSLR/mirrorless cameras and make it suitable for use on productions as diverse as cinéma vérité-style documentaries, reality TV, and commercial and corporate applications. FS5 delivers a stunning 240 frames per second (fps) in Full HD.
Challenge:
Showing so many features beautifully in a single magazine ad was a task to achieve. The final idea which client approved was a motion transition of a humming bird reaching a stunning flower with the headline 'Capture life continuously in slow-motion'.
Project Scope:
Art Direction, Graphic Design, Digital Imaging.
Art Direction, Graphic Design, Digital Imaging.
![](https://cdn.myportfolio.com/a1fcf0d159def52ff7390a1327b25c55/e61865ea-c8d8-4602-8b89-0abde004106b_rw_1920.jpg?h=ea18bc08a75e8d77c3478eb7e61ec721)
Step by step composition of the main visual
![](https://cdn.myportfolio.com/a1fcf0d159def52ff7390a1327b25c55/14e0d099-dc9d-434d-9561-da2ca770b576_rw_1920.gif?h=5b99b9ae3a64d4c57522ae54b6f6bc08)
Magazine mockup
![](https://cdn.myportfolio.com/a1fcf0d159def52ff7390a1327b25c55/d373d761-660a-4882-8343-7a03495f4428_rw_1920.jpg?h=f9a8037c6406b24acc9fbecdf1218ed6)